Instagram Direct and comments — into orders
Where florists get found. Soon, direct messages will land in the same inbox as WhatsApp, and a comment under a post will turn into a conversation you can sell from.
Direct messages in one inbox
Instagram DMs will arrive next to WhatsApp and site orders — attached to the client card with full history. Your team will reply from one window.
- ✓Same omnichannel inbox
- ✓Auto-create the client
- ✓No app-switching
Comments that become chats
A comment under a photo ("how much is this one?") will be pulled into a private conversation — a public question becomes a sale instead of getting lost in the feed.
From a post to an order
Answer once, build the order in the chat, and it will flow into stock and the CRM like any other order.
Link-in-bio page — already live
The storefront's link-in-bio page works today: discover in the feed, buy on the site. Direct will add the conversation to it.
Where it shines
Viral post
A bouquet blows up — every "price?" comment will become a tracked lead, not chaos.
Story replies
Reactions and replies to stories will land in the inbox with the customer attached.
See it on your own shop
Set up with your data. Free plan — free with no time limit; Pro and Max — 14 days free to try.